Theo Brown: Deal-Making Pro
Negotiations in Entertainment Industry
Theo Brown is a thriving entrepreneur, director and mentor who is passionate
about spreading awareness through Entertainment
Services. He has served as president for a company called D'Up entertainment
which specializes on booking talent for college events. Brown has displayed
great leadership by spreading awareness throughout urban communities. For this
reason, he has worked with various colleges and celebrities hosting some great
events in his past. Brown now utilizes his talents as a marketing officer at
Atlantic Records, where negotiation plays a regular part of his job. I conducted
a short interview with Theo Brown regarding his experiences to negotiate deals in the
Entertainment Industry.
Rhodes:
How do you separate the people from the problem when you are negotiating? What
tips do you have for new negotiators who are trying to do this?
Brown
replied “I go directly to the point”. He continued with “I focus on the purpose
of the deal”. Brown explained that he likes to put himself in the other
parties’ position and that it gives him a better understanding of both points
of views.
Rhodes: How do you handle positional bargaining tactics? Brown replied “I do what best for the school or client”. I focus on the interest of the situation. Brown explained.
Rhodes: Can you give me an example of how you worked toward mutual benefit when you were negotiating a deal? Brown believes that when negotiating its to do what make sense for both clients. During the interview, he referenced to a time when negotiated with various colleges. Brown stated a time he worked closely with a college student organization that had a small budget and simply couldn’t afford the services he offered. Brown explained how he still found a way to provide a similar service that would be more affordable to the college student organization. He stated “I do what’s best for the school or the client”.
Rhodes: How do you handle positional bargaining tactics? Brown replied “I do what best for the school or client”. I focus on the interest of the situation. Brown explained.
Rhodes: Can you give me an example of how you worked toward mutual benefit when you were negotiating a deal? Brown believes that when negotiating its to do what make sense for both clients. During the interview, he referenced to a time when negotiated with various colleges. Brown stated a time he worked closely with a college student organization that had a small budget and simply couldn’t afford the services he offered. Brown explained how he still found a way to provide a similar service that would be more affordable to the college student organization. He stated “I do what’s best for the school or the client”.
In conclusion, negotiations are key points to any kind of
business. It is the process of
compromise where agreements are
made by avoiding any disputes. Brown ability to make fair
negotiations, is one of the
reasons for his success. I had the pleasure of sharing my first
negotiation experience with Brown,
and it was just as I expected it to be. Fast and Fair!
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